Baby Sign Language Brochure

Hogue's brochure captures readers first with it's engaging title, "Why Wait to Communicate With Your Baby?". This brochure could be placed in doctor's offices, as well as preschools, where parents of young children are guaranteed to be present. The title is sure to capture the targeted audience because what parent would not want to communicate with his or her children. The picture on the front is also very captivating, as it features what appears to be a loving mother and happy baby, who understand each other. The use of colors throughout the entire brochure is extremely effective, as it includes an arrangement of pale yellow and primary colors. These colors are useful as pale yellow is a neutral baby color and the primary colors trigger thoughts of learning and developing. The brochure includes all necessary information, including intentional questions that are sure to get parents attention, contact information, frequently asked questions, benefits for the child, and my personal favorite- "There's An App for That!". The section features information how to find useful tools through smart phone applications. Because this is featured in the brochure, it reassures the reader that the brochure and it's organization are up to date and in tune with technology, thus leading parents to believe they know the best information regarding communication with one's child. A variety of racial backgrounds are represented in the brochure, through the use of pictures of different children.